The visitors of the INTERBOOT are interested, well-informed and, as current purchasing power surveys* show, they also have the financial possibilities.
*Purchasing power: disposable per capita income Source:
www.gfk-geomarketing.de
At the INTERBOOT on the Lake of Constance you are amidst one of the most famous European water sports estuaries and in the centre of markets with a high purchasing power. With Liechtenstein, Switzerland, Austria and Southern Germany, the direct trading area of the fair includes regions whose 14.3 million inhabitants have an outstanding disposable income. So, prepare for visitors who are ready to buy!
From Switzerland alone, the INTERBOOT expects more than 20,000 water sports enthusiasts per year. The fact that one third of the Swiss population lives in the greater area of Zurich, which is only 93 km away, and the fact that the ferry services and the catamaran shipping company offer special arrangements, so that visitors can reach us without any problems by combining either ferry or car/ferry, have a share in this success. As Switzerland is not far from the Mediterranean Sea and has some attractive inland lakes, our neighbours have the highest number of boats in relation to the number of inhabitants: 100,000 licensed leisure boats. No wonder that the INTERBOOT closely cooperates with the Swiss Boat Builders’ Association (SBV), and that the special exhibition area SUISSE@INTERBOOT has been an INTERBOOT attraction for so many years.